Wendy’s 

In terms of Ireland Wendy’s would normally really be known as we have none of their thousands of restaurants in our country but in America it is one of the most influential chains to ever grace their land. It is third largest in the list for number of stores country wide behind McDonald’s and Burger king. Due to it not being as popular as these two Wendy’s relies on loyalty and reputations such as their never frozen square patties and chilly sauce. Due to this they have grown a following of regulars who keep the chain a float. During the 1980s burger wars Wendy’s launched the “where’s the beef?” campaign this put them on map and they have just kept growing from there. They are now one of the biggest fast food chains in America targeting all ages with they’re promise of quality food all the time.
However for all the fast food chains I believe the problems lies with how it is marketed towards children. As they grow up its a cheap and easy meal for parents so feed their kids as a “treat” but as they grow up and have their own money to spent this treat will become a regular thing. And the cycle continues. The company won’t stop this it’s in the publics hands to take a stand.